Beosonic for Ford PumaBang & Olufsen
The beosonic sound system is a cool, application that allows you to personalize your acoustic experience almost seamlessly and lets you adjust your music to your mood. When B&O and Serviceplan Campaign 2 approached us with the idea to visualize this feature within the new Ford models our creatives juices started flowing from the get-go. What an exciting opportunity, to make a sonic experience visual. Throw a car into the mix and what you have is a briefing sent from heaven.
Our very own Roman Prochnow took on the challenge to make this piece stand out, producing and directing the Film. Together with DoP Luis De Maia and the Agency creative team he developed a fresh, young, visual approach with a memorable cast that sets a fitting stage for the beosonic sound system.
Without a doubt a film for a sound tool needs good music. We were fortunate enough to collaborate with Roberto Coelho and Satelite Audio from Brazil who composed a kick ass track for us and lifted this piece to the next level. Obrigado Roberto!
- Client: Bang & Olufsen
- Director: Roman Prochnow
DoP: Luis de Maia
Set Design: Marco Galli
Styling: Antonella Schneider