Feel Perfection


The Challenge

WMF and Serviceplan already renewed the market standard with the last brand relaunch in 2014. In the meantime, many have simply copied us. What was premium yesterday is mass premium today. That's why we needed a new approach that emphasizes the brand’s high quality even more strongly, especially the sensual experience of WMF's exceptional craftsmanship." (Matthias Harbeck, CCO Serviceplan Germany)
We feel very honored to have been entrusted by WMF to shoot this exceptional campaign.

Challenge accepted

From minute one this project was a team effort. Very early on, we had the The Apiary on board. The Australian directing duo is known for impressively staging products, which truly deserve the name “premium”. Our dream team quickly formed around them: food stylists Natascha van Velzen and Sven Dittmann, for whom the project soon proved to be the kind of creative playground any foodstylist loves to work in. With Joris Joris Kerbosch on camera, we were able to win over a true artist when it comes to lighting our premium scenery.
We @NAMOTO love good food. The fact that this now also shows in our films makes us particularly proud.

Additional Media


  • Client: WMF
  • Director: The Apiary
  • Location: Munich
    DoP: Joris Kerbosch
    Photographer: Patrick Houi
    Foodstyling: Natasha van Velzen | Sven Dittmann
    Art Director: Katja Severin
    Postproduction: NAMOTO Post