Healthy Cooking


The Challenge

Granted, this is not our first project for WMF. We are all the more proud that WMF has assigned us to take the visual concept of this very prestigious brand to the next level.

Challenge accepted

We found our dream team in a jiffy: Corinna Winter (Director), Jonas Scholz-Winter (DoP) and Frank Weymann (Foodstyling).
Corinna set the course:
„Let us go a step further visually. Let us take WMF out for a ride, away from the clean, cool, blue world towards a new imagery, relying on our sense of style while breaking a couple of food taboos on the side. Bringing across one clear message: healthy cooking starts with WMF, because buying the very best Bio ingredients will not get you very far if you are not using the right equipment to prepare them.”

Additional Media


  • Client: WMF
  • Director: Corinna Winter
  • Location: Munich
    DoP: Jonas Winter-Scholz
    Foodstyling: Frank Weymann